Free Delivery Platform Audit | Profit Kitchen
Free Self-Assessment

Find Out Exactly
What's Keeping You
Off Page One.

Score your DoorDash, Uber Eats & Grubhub listing across the 10 factors platforms use to rank restaurants. Takes 10 minutes. Most operators find at least one $1,000+/month leak they didn't know existed.

✓
No fluff — only actionable scoring
✓
Platform-specific benchmarks included
✓
Quick wins on every factor
78%
of delivery orders go to
the top 10 results
2×
more orders for items
with photos vs. without
10 min
to complete
the audit
Free Download
The 10-Point Delivery Platform Audit
DoorDash
Uber Eats
Grubhub
EZ Cater
No spam. Unsubscribe any time.
30% more orders for
restaurants with photos
$68K+ annual commission leakage
for an avg active client
<1% target cancellation rate
before platform penalties kick in
5%+ conversion rate
benchmark for top performers
95%+ acceptance rate target
to avoid ranking suppression
What You'll Score

The 10 Factors That
Determine Your Ranking

Each factor is scored 1–5 with clear criteria and a quick win you can act on immediately. No guesswork.

01 25% weight
Conversion Rate
The % of listing views that turn into orders. The single most weighted signal in the ranking algorithm. Under 3% is an emergency.
02 20% weight
Ratings & Reviews
On delivery platforms, 4.5 is average. A 4.2 is a slow decline. A 4.8+ is a competitive advantage that compounds over time.
03 20% weight
Acceptance Rate
Every rejected order is a suppression signal. Target: 95%+. Rejecting orders because you're slammed? There's a smarter fix.
04 20% weight
Prep Time Accuracy
The counterintuitive strategy: quote 4–7 minutes above your actual average so you consistently beat your own estimate. Most operators do the opposite.
05 20% weight
Cancellation Rate
Merchant-initiated cancellations are one of the most damaging signals. Target: under 1%. Anything above 3% is silently killing your ranking.
06 Supporting
Menu Completeness
Items with photos get 2× the orders of items without. Every missing photo is a missed conversion on every single impression your listing receives.
07 Supporting
Price Competitiveness
Running in-house prices on delivery? You're absorbing 20–31% in commissions on every order. The fix is typically 15 minutes in your POS.
08 Supporting
Restaurant Health Score
Each platform runs an internal health score on your account. It influences your listing visibility and campaign eligibility. Most operators have never looked at it.
09 Supporting
Search Relevance
When someone searches "wings near me," the algorithm scans your descriptions. If your menu has no keywords, you don't appear — and you're not even paying for ads.
10 Advanced
Promotional Activity
Promotions are a ranking accelerant — not a revenue generator. Run them before your foundation is solid and you're paying to rank for a listing that won't convert.
Built For

This Is for Operators Who
Are Already on the Platforms
and Not Getting the Results.

You're doing the work. Orders are coming in. But you know something isn't right — your listing isn't ranking where it should, your commission costs are eating into margin, and you're not sure what to fix first. This audit was built exactly for that moment.

  • You've been live on DoorDash or Uber Eats for 6+ months but growth has plateaued
  • You suspect you're on page 2 or 3 but haven't confirmed it or know why
  • You've run promotions and aren't sure they did anything
  • You know your commission costs are high but haven't had a clear path to fix it
  • You want to understand the system — not just guess and hope
🍽️
Independent Restaurants (1–3 locations)
Full-service, fast casual, or counter service — if you're operating delivery and wondering where your ranking really stands, this is your starting point.
🚚
Food Trucks
Delivery is a fixed-cost extension of your operation. Getting the ranking right means more orders during your active windows without adding overhead.
👻
Ghost Kitchens & Virtual Brands
Your entire revenue model lives inside the platform. Every ranking factor in this audit has direct, measurable impact on your revenue. None of them are optional.
The Honest Math

Most Operators Are
Losing $5,000+/Month
and It Looks Normal.

Commission absorption, error charges, delivery pricing gaps, and suppressed rankings all show up quietly on your payout report — just as smaller numbers than they should be. The audit shows you where to look.

~22%
avg DoorDash commission absorbed when delivery pricing matches in-house
~30%
avg Uber Eats commission absorbed — same pricing problem
~31%
blended Grubhub fee rate — the highest of any major platform
About Profit Kitchen

Fortune 500 Rigor.
Built for Independent Operators.

Profit Kitchen was built to close the gap between the operational sophistication of large chains and what independent operators actually have access to. Delivery platform optimization isn't rocket science — but it does require a structured approach that most operators have never been given.

The 10-Point Audit is the same framework we use in client engagements. You get the same scoring criteria, the same benchmarks, and the same quick wins — in a format you can work through in 10 minutes on your own.

[email protected]
What the Audit Gives You
A score across all 10 ranking factors — not a guess, a number
Platform-specific benchmarks so you know what "good" actually looks like
A quick win on every factor — something you can do this week, no cost
A score interpretation guide so you know exactly what to prioritize
A clear path to book a free 20-minute strategy call if you want to go deeper
Get the Free Audit

Your Score Is
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DoorDash
Uber Eats
Grubhub
EZ Cater
No spam. Unsubscribe any time.